and promotion focus to a focus on experience as well. A brand will stand out if it delivers its brand and customer promise in the context of the full customer experience—whenever and wherever the ...
It is scholarly argued that a brand’s outlook, how it is viewed and remembered by consumers, is intrinsically linked to these experiences (customer care and service experience). The Ghanaian ...
provide a real-time space for global brand leaders to discuss challenges, successes and digital customer experience trends. Our CAB gathers tech, digital and customer experience executives from ...