Kantar’s creative experts take a look at creative trends and effectiveness in this exciting category. B2B advertising has reached new heights, proving that impactful campaigns blend rational ...

Search Engine Land » PPC » Google Ads Creative Studio to sunset in Q1 2025 Chat with SearchBot Please note that your conversations will be recorded. Google will sunset Ads Creative Studio by the ...

No matter how efficient your organization's other processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative execution—ads, emails, packaging ...

As brands strive for viral moments and social engagement, how has FOOH ad impacted the role of creatives? Shouvik Prasanna Mukherjee, Golin's executive vice president, global creative innovation ...

Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale.

Through detailed (and fully automated) labeling of ads—covering aspects such as color schemes ... To be sure, humans still play a critical role in the process of creative development, but AI can be ...

Asics 'Desk Break' by Golin What makes an ad truly unforgettable? For some of the industry’s top creatives, it’s the work that sparks envy – the creative they wish they’d dreamed up ...