来自MSN27 天
CoverGirl Makes Big Bet on Influencers to Revive Brand Built With Supermodels
CoverGirl was built on decades of glossy magazine ads featuring stars like Christie Brinkley, Tyra Banks, Taylor Swift and Rihanna. With sales sliding for drugstore makeup brands, its growth ...
来自MSN26 天
CoverGirl Leverages Social Media Influencers Amid Rising Competition, Drugstore Makeup Decline
CoverGirl, once reliant on celebrity-driven magazine ads, now depends on social-media influencers for growth as drugstore makeup sales decline. Under Coty CEO Sue Nabi, the brand has rebounded but ...