【All In One Kids Makeup Kit】Little girls lipsticks*2 (pink+red), kids blush*1, kids eyeshadow*3 (10 colors), lip glosses*2 (red+orange), kids nail polish*2 (pink+purple), kids pressed powder ...

Forget Chuck E. Cheese — all the trendy tweens are hosting their birthday parties at Sephora. Spa and makeover sessions have ...

Teenage girls are notoriously hard to shop for. But you’re in luck, because I happen to be an expert. Since last year, I’ve heard from teens about what’s on their wish lists and what’s in and out in ...

e.l.f Cosmetics and girls wrestling are a powerful match, both challenging misconceptions, disrupting norms and showing up for its community in unexpected ways and places. e.l.f.’s sponsorship ...

e.l.f.’s sponsorship of the Wonder Women of Wrestling Tournament encourages girls to break barriers in the nation’s fastest growing high-school sport e.l.f. Cosmetics, a brand from e.l.f ...

Yelling his catchphrase “All girls, buy it!,” Li has given Perfect Diary products rave reviews in popular live streams on giant e-commerce retailer Alibaba’s Taobao platform. Analysts said ...