Detroit-based fintech company Rocket has unveiled a slick new logo that unites the Rocket Companies brand under one ...

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its ...

Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in ...

Coming soon to your inbox: Corporate logos. Apple is turning its devices into more of a marketing platform for businesses and ...

Walmart unveils a "brand refresh" it said will help the store be seen as a "more modern, culturally dynamic brand." ...

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the ...

The John Deere leaping-deer logo and green and yellow colors are as familiar as the phrase "Nothing runs like a Deere." But ...

You are authorized to access and use the university’s trademarks for non-commercial purposes. You will comply with all posted policies, including our Trademark and Licensing Policy. We may suspend or ...

The Detroit-based umbrella organization for a suite of consumer financial services companies — including the well-known ...

While distinctive brand assets are recognised as key to effective branding, recent design trends are resulting in the oversimplification of logos (and brand worlds). In recent years, a design trend ...