The train first appeared in ads in 2005, and since Coors Light “was the fastest volume share gainer in total beer last year,” the time was right to bring the train back, Colucci says.

van Bever, Derek C. M., Stephen P. Kaufman, James Barnett, and Shaye Roseman. "Beyond Beer: Brewing Innovation at Molson Coors." Harvard Business School Case 321-008 ...

Coors Banquet's success in becoming the fastest-growing top 15 beer brand in the United States is a testament to the strength of Molson Coors’ brand positioning and its ability to resonate with ...

Molson Coors’ appeal emphasized that Keystone Light is an economy beer while Stone’s products are craft beers, and that the jury had found trademark infringement “even though those beers ...