Different media and channels are used for online and offline purchases. Consumers use more online channels when making an online purchase than when making an offline purchase. Consumers use offline ...

Each step of that journey – whether offline or online – is centered ... and using technology to entice consumers to shop both online and in store. The floor of NRF 2018 gave a glimpse of ...

In this landscape, brands must understand that consumers no longer think in terms of online and offline ... but it eases the shopping experience by using the touchscreen to allow users to find ...

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach.

As online and offline shopping experiences merge, and consumer expectations around sustainability and personalisation ramp up, businesses will have to move ever faster to ensure that they meet ...

Online media advertising helps brands project an image of warmth and friendliness. Offline media carry a one-way, authoritative image that encourages consumers to perceive brands as more competent. A ...

The group's e-commerce platform, Ruparupa.com has recorded an eightfold increase in visitors who end up buying stuff.