Marketers used to conduct home visits, store visits and foster 1:1 conversations with consumers or end-users to shape product development and marketing ... user-centered design—focusing on ...

It's as if the CMO position needs to be made up of hundreds or maybe even thousands of people just to accomplish their assigned tasks, such as sales management, product development, distribution ...

Let us take a look at the mobile-device-centered future and the ... and a large percentage of consumers are potentially reached through campaigns incorporating geo-fencing. Which brings us to ...