Competitive Intelligence plays an essential role in guiding companies through complexities, mitigating risks, and seizing emerging opportunities. CI tracking and news monitoring gather and analyze ...

A mid-sized US-based company expressed a need for timely and detailed insights into the commercial, regulatory, and clinical developments related to a Drug in 7MM, India, and China. They specifically ...

Otherwise, the answer might as well be given by your competitor! Those are just the basic reasons for brand monitoring. A more sophisticated reason, for example, would be research: By monitoring your ...