Ofek, Elie. "Competitive Positioning Through New Product Development." Chap. 3 in Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias, 49–85. Oxford: ...

That, in Porter's view, is the essence of competitive positioning. The following pyramid illustrates the "battlefield," if you will, on which the various competitors are arrayed. It lays out the ...