Campaign evaluation is the process of measuring and analyzing the performance and impact of your marketing campaigns. It helps you to understand what works, what doesn't, and how to improve your ...

It is running an online ad for a client with the intention of increasing brand awareness. The company provides an additional service called Brand Impact Optimizer (BIO), a lightweight questionnaire, ...

Defining your objectives will help you focus your creative efforts and provide a baseline for evaluation. Every creative campaign is based on some assumptions about your audience, your market ...

Background International evidence shows that mass media campaigns are effective tobacco control interventions. However, they require substantial investment; a key question is whether their costs are ...

nottingham.ac.uk Background International evidence shows that mass media campaigns are effective tobacco control interventions. However, they require substantial investment; a key question is whether ...

Our advanced creative evaluation capabilities will allow us to dive deeper into the ways campaigns are measured, uncovering how well a campaign works and the impact different creatives have on ...

The effectiveness of Internet advertising has been measured for more than a decade. There are, however, many who remain uncertain about—and others who are dissatisfied with—whether most of the studies ...

Course and campaign evaluationsSA/FPA/C/D/9/2 Contraceptive Awareness Week evaluationsSA/FPA/C/D/9/2/9 Campaign Evaluation Report: Contraceptive Awareness Week 2002SA ...

2021. Impact of campaign-style delivery of routine vaccines: a quasi-experimental evaluation using routine health services data in India. Health Policy and Planning 36, no. 4 (May): 454-463.