Burberry is hoping “scarf bars” in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around.

The revamp will see a renewed focus on trench coats and scarves with the distinctive Burberry check, with a less ambitious pricing strategy on bags and shoes. Mr Schulman, who took up the top ...

LONDON, Nov 14 (Reuters) - Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...