Embracing the synergy between performance marketing and brand-building can unlock your business’s full potential.

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

By: M. Muniru HUSSEINI (PhD)\xa0The digital world has been growing exponentially over the recent couple of decades. People in nooks all over the world now have access to the internet via an assortment ...

Learn about the branding cycle, its key stages, and how it helps businesses build a strong, lasting brand identity for ...

In an era where trust is both fragile and essential, cybersecurity offers a compelling way for brands to differentiate ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

A scattershot approach to PR ultimately wastes resources, sends mixed messages to the market and fails to differentiate you ...

Let's have a look at a few standard approaches to brand differentiation. Developing a business strategy that works over the long term means building a relationship of trust with your target customers.

These are the firms that build trust. Firms that nurture their customers and forge an engaged and loyal base, securing longer-term leadership in their markets. But it’s not easy. Branding is changing.

Unfortunately, brand-building investments, such as PR, are typically first on the potential chopping block. But bringing a PR program to a screeching halt doesn't just pause press coverage; it also ...

There are few examples where a change in media strategy has altered the fortunes of a business over a sustained period. This paper highlights how Domino's became brand leader in the pizza delivery ...