Build-A-Bear's pay your age promotion - which led to long queues and chaotic scenes on Thursday - was a "good idea, poorly executed", experts have said. The chain was offering UK and US customers ...

You’ve reached your account maximum for followed topics. Pokemon and Build-a-Bear launch Riolu plush, joining a growing line of popular pocket monsters. Riolu plush includes a hoodie ...

When I hear miles, I imagine my next trip, my next experience,” said Ed Poppe, VP of CRM, Loyalty and Performance Marketing at Build-A-Bear Workshop. “I think the best loyalty programs use ...

Build-A-Bear Workshop is teaming up with Hello Kitty to open its first-ever collaborative workshop in honor of the character’s 50 th anniversary. The new workshop will open on Nov. 15 at ...

“Partnering with Universal to bring the cultural phenomenon of Wicked to our guests is a wonderful way to celebrate the film,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

Squishmallows, says Skoosherz, a new toy made by Build-A-Bear Workshop is too similar to its own egg-shaped cushion animal characters. Despite the cuddly nature of the subject matter it will be ...