Michelob Ultra, meanwhile, carries ideas of aspiration, activity, and personality in ways Bud Light simply doesn’t,” Roth, who also edits an alcohol beverage newsletter, told CNN.
Bud Light has been toppled from its perch as the most popular beer on tap. Michelob Ultra, another brand in the Anheuser-Busch InBev product line, has overtaken it in its share of U.S. draft lines ...
And as if all that was not enough: Last year, large numbers of Americans launched a boycott against Bud Light—one of AB InBev’s most iconic and bestselling beers—after the company hired ...