But in the past few years, Ford Performance has expanded the stateside Raptor lineup to include the Ranger and Bronco as well. They all follow similar formulas with high-power engines, Fox Live ...

Brad and Byam Lovell in their Ford Bronco Raptor. Considered one of the most grueling off-road races in the world, the annual King of the Hammers event combines desert racing and rock crawling.

Below is an edited version of our conversation. Let's talk Ford Performance products: It's Mustang, it's Bronco, it's Raptor. What's the importance of these vehicles to Ford itself? First of all ...