Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown over $22 billion since 2016 ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

Brand budgets for influencer marketing will continue to rise, with 54% of multinational brand marketers saying they plan to ...

The right audio cues can create instant brand recognition, arouse emotions and enhance immersive experiences across digital ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

We will use individuals who walk ... Gour provided practical insights. "Influencer marketing is expensive. However, it can be cost-effective if the brands follow a certain process," he explained.

Daisy is a new creator economy startup that rewards influencers with points for engaging with brand campaigns on social media ...

Results were successful, but could use further refinement. “We realized that it worked better than ... there was no way we were going to convince [doubters] to go buy Crocs,” said Kelly Molnar, vice ...

Then came influencer marketing 2.0, where brands started to use that content as part of their paid social strategy. The ability for creators to reach their followings became less predictable ...

A community-driven approach to influencer marketingDiscover how Brand Influence Agency’s unique approach to community ...