The top ten Worst Slogans for 2024 in the Netherlands have been revealed and this year the crown belongs to an ...

Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

With It’s Finger Lickin’ Good temporarily on hold, the fast food brand is trying on some alternative slogans for size – and they’re ones you’ll already be familiar with The April Fool’s Day campaign ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

Taglines such as Wawasan 2020, 1Malaysia, Malaysia Prihatin, Keluarga Malaysia, and now Malaysia Madani are not just punchy but important to present a prime minister’s brand and mark their legacy.