For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...

Instagram is introducing a new way for creators to work with brands to make money by recommending products. On Thursday, Meta ...

Examining winning entries into the 2019 World Media Awards for the dos and don'ts of developing a successful content campaign. The late ... In compiling a recent case for long-term, sustained ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Practititioners need to pay close attention to the quality of editorial content when planning and designing native-advertising campaigns. Brand placement can induce negative source and message ...

We are seeking a motivated, creative individual to help grow the advertising side of the business by spearheading the growth of STAT Brand Studio – STAT’s branded content arm. This is an ideal ...

While designed to function as advertising, branded content is created by publishers in partnership with brands and is tailored to fit seamlessly within a publisher’s editorial formats ...