Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands ...

And, with new coronavirus variants emerging, there are still many unknowns for both travelers and brands alike. Still, there is a lot we can learn about the impact of the pandemic on travel and ...