Such findings came from a recent study, entitled “The market-based assets theory of brand competition”, published in the Journal of Retailing and Consumer Services. The authors of the research were ...

In the digital age especially, brand loyalty and hyper-personalization change rapidly. This era has ushered in a symbiotic relationship between loyalty programs and consumers, expanding the reach ...

We’re entering a new era of brand loyalty, driven by shifting mindsets ... Megan Flynn is the Chief Strategy Officer at ...