The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

The ChatGPT owner’s visual refresh introduces a bespoke sans-serif typeface and looks to root the brand in the real world at ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Create a memorable brand identity that resonates with your audience, reflects your values, and stands out in the competitive ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

Dropbox's ambitious new brand guideline site demonstrates that there are creative opportunities to be found in even the most ...

Labels showing at the Salon International de la Lingerie in Paris are reinforcing brand DNA and homing in on merchandising to boost sales.

"Our new brand identity represents more than just a name change — it embodies our vision to deliver reliable, innovative mobility and supply chain solutions that transform how businesses operate ...

OAKLAND, Calif. – The Golden State Valkyries unveiled the team’s brand identity, it was announced today. Originating from Norse mythology, Valkyries are a host of warrior women who are ...