And even if you’re not a "BookTok girlie," as the online community often calls itself, chances are you recognize some of the titles and authors on display. That recognition is a big part of what ...

As London Book Fair came to a close, creators considered the impact BookTok has had on their reading and their perception of the publishing industry. Evie (@eviemaddaloni; 3,763 followers ...

This week, BookTok creators reflected on how social media, can build a readership for a book, the pros and cons of book-related merch and the rise of events aimed at influencers. There are “a ...