Homegrown beer brand Bira is known for the many varieties its offers. The millennial-friendly beer brand has positioned itself in the sweet spot where it caters to exotic tastes of the urban consumer.

Walking into a bar in India, it is hard to miss the bottles of Bira 91 beer. Featuring a cartoon monkey with a punk hairdo and one eye smaller than the other, the labels read: "Imagined in India".

Today, Indian homegrown beer brands like Bira 91 have made their mark across the world. And that too, with an Indian twist. Bira91, which in its name carries India’s country code – 91 ...