To personalize the brand, the company created a fictional woman to respond to all the questions. Though Betty Crocker's origins were a bit spur-of-the moment, her name was chosen deliberately.

We decided to put two cake brand champs up against each other to see which has the better boxed devil's food cake mix. Let's ...

s needs are so that marketing becomes a two-way street.? Schematic, WPP?s digital agency, designed the application. General Mills? portfolio includes 100 leading United States brands, including Betty ...

Conagra and General Mills are among the food companies offering special options for people on GLP-1 drugs, but the products ...

Wondering what's for dinner? General Mills' Betty Crocker brand has launched an iPhone application to help answer that question. The iPhone application is a mobile version of the Betty Crocker ...

holding a box of Betty Crocker Super Moist Triple Chocolate Fudge. She says this is the case for any brand or flavor you choose. Next, she suggests slightly tweaking the recipe. “Instead of ...