The app snaps front- and back-facing pictures at the same time, and let me tell you: These are the most unflattering images of all time. BeReal is driven by the desire to be "authentic" online ...

After all, “sometimes you’re just too busy to take two minutes out of your day for a BeReal post”. However, The Verge argued that allowing users to post their photos late is a “fatal flaw ...

BeReal, launched in 2019 ... daily notifications prompting users to post real-time photos within a two-minute window. This model, which avoids traditional social media metrics like ‘likes ...

The influencer campaign leverages BeReal’s spontaneous ... This approach breaks away from the heavily edited before-and-after photos that dominate beauty and skincare advertising—especially ...