That approach not only helps them stand out but also amplifies voices that are often unheard. The Barbie movie wasn't just about selling toys. Brand strategist Moshe Isaacian told Vox that the focus ...

it's crucial to single out the very best from the most popular Barbie movies out there. With the success of Gerwig's Barbie, ...

The tactics everyday people use to “FIRE” and pursue their dreams. Greta Gerwig’s Barbie movie continued its record-breaking run this weekend, racking up an additional $131.5 million in ...

From the timeless Barbie logo to its diverse array of iconic dolls (special shoutout to Magic Earring Ken), Mattel has built ...

Mattel’s products, saturated the market in pink after the film came out --- generating new appeal and painting Barbie in a new light. But Riley said some themes of feminism in the movie ...

Greta Gerwig's Barbie girl is taking over the Barbie ... Hollywood's willingness to finance somewhat riskier movies that are the products of singular, visionary directors — that, or it will ...