This case study shows how BIC, the brand which specializes in pens, personal grooming products and lighters, was able to leverage Walmart’s abundance of first-party data to increase return on ad spend ...

The BIC® brand has earned its place in history as one of the most well‐known and highly trusted consumer goods brands in the world, selling 28 million products every day in 160 countries.

The BIC ® brand has earned its place in history as one of the most well‐known and highly trusted consumer goods brands in the world, selling 28 million products every day in 160 countries. During his ...