In this model, your customers are other businesses or companies. Some examples of B2B business models include: B2C stands for business-to-consumer. With B2C, you sell your products or services to ...

Airlines are a good example. No one wants to go on holiday ... They want creative, engaging and helpful campaigns. B2B isn’t B2C. However, B2B is changing. So it’s important to understand ...

As B2B marketers struggle to prove ROI, Sachin Sharma of LinkedIn India explains how its latest measurement upgrades provide ...

B2B marketing is often seen as different from B2C marketing, and for good reason ... Cohorts are groups defined by specific characteristics—which channel they come from or which actions they've taken, ...

A little background. Klaviyo's co-founders started the company as a database in 2012, quickly adding email marketing and, ...

At Davos, The Drum caught up with IBM, Capgemini, Workday and EY and one thing became clear: the lines between B2B and B2C are blurring ... about inspiring them. For example, Workday’s CMO ...

Although SEO has some fundamental best practices, every industry presents unique challenges that impact how to build a successful SEO campaign. For example, B2B brands face longer sales cycles and ...

Overall, the role of emotions in both B2C and B2B marketing is the same It all boils down to the idea that in both ... and you find out it's Y," said Jonathan. He gave an example that many should be ...