Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. The report was based on data from ...

Once the ‘boring cousin’ of B2C, B2B marketing has evolved, shifting the focus from technical data to emotional storytelling.

In this article, we’ll explore how to develop account targets, nurture leads, build campaigns and track success.

MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and ...

Compared with Gen X and Boomer B2B marketers, Gen Z and Millennial B2B marketers are less likely to view improving data quality as a top challenge of executing an effective go-to-market strategy.

When Anisha Oberoi launched Secret Skin in 2020 as “an impact-driven platform for sustainable beauty and skincare brands from ...

Synchronize your marketing programs with buyer needs to deliver hyper-personalized, AI-driven experiences that amplify ...

In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

Omni Online Strategies, a leading cold Email marketing agency, unveils its 2025 B2B strategies, including Unified Direct-Mail & Email Outreach, personalized cold email campaigns, and retargeting ads.

Respected B2B media executive John French is partnering with the Software & Information Industry Association's Media Division ...