The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing ...

If you're looking for B2B marketing predictions, Hannah Stringer breaks down everything from the future of AI to brand ...

But how do you know what content to focus on? This infographic shares stats about content marketing that ... How to Identify Offline B2B Influencers by Using Online and Offline MethodsImrana Khan B2B ...

2. Build An AI Roadmap: Based on this vision, a roadmap turns AI into a tool that works for each marketing priority. Focusing ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

Business-to-business (B2B) is one of the most dynamic spaces in all of marketing. Here we provide deep insights about all of the trends shaping a sector that is transforming daily before our eyes.

Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. The pain that your organization feels surrounding B2B marketing measurement problems is real.

Often, pharmaceutical marketing teams focus on their product ... Before digital technology and the internet, all B2B firms were limited in how they could reach customers. For the most part ...

They read online reviews, compare brands and browse ... data-driven strategies that are traditionally the hallmark of B2B marketing. What this means is that both B2B and B2C marketers are ...

In the highly competitive B2B (business-to-business) marketplace, the combination of digital marketing tactics and executive ...

New Industry Group will help shape the future of marketing and improve business outcomes Cort Irish Claritas Head of ...

LinkedIn Marketing Solutions, India, said. The study also found that 72% of Indian B2B buyers believe influencer content fosters brand trust, while 70% say it raises awareness about products and ...