The list goes on. Instead of focusing on the usual ... that you don’t want others to get access to. 2. MQLs are dead. B2B marketing KPIs will change. Traditionally, B2B marketers have focused ...

Download or copy the list of companies to a spreadsheet. Keep all the data you get, such as revenue, industry, number of employees, etc., with the company name in the spreadsheet. That will later help ...

Download the full B2B Content Marketing Report. About the report: The online survey from which the results of this report were generated was emailed to a sample of marketers using lists from CMI and ...

Here is her list of the biggest digital marketing blunders B2B organizations make: They only talk about themselves. “A handful of marketers, myself included, call this the ‘We-We Syndrome ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a ...