Sometime in 2010, a new fragrance of Axe/Lynx will be appearing on the shelves. This is not particularly remarkable. Continual innovation is a prerequisite for success in the youth market and the ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Ask any American or Brit of a certain age about being gifted an Axe body spray gift set – known as Lynx in the UK – at Christmas and you'll touch a nerve. It's a right of passage for many ...

Unilever has launched a new application for its Lynx/Axe deodorant brand that collects communications, including images, between friends and creates an automatic stream. The Lynx Stream was launched ...