The takeover, which offers Direct Line shareholders a mixture of cash and shares, will give them a 12.5 per cent stake in Aviva. It marks the third bid for the insurer in less than 12 months ...

Amanda Blanc’s Direct Line Triumph Marks Big Win for Aviva’s CEO Insurance CEO was once told she was ‘not the man for the job’ Her mission is to build UK champion with Direct Line takeover ...

Other partnerships include First Direct, HSBC, and Marks and Spencer Bank. Aviva is the third-largest personal lines insurer in the UK and Ireland, holding around an 8% personal lines motor market ...