Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after ...

The supermarket giant has warned shoppers and customers the scheme, which first launched in January 2024, has now “finished”.

Asda is set to roll out its largest Rollback price cuts campaign in years, as returning CEO Allan Leighton aims to steer the retailer through tough competition and revitalise its performance.

Retail expert Kate Hardcastle believes the days of the traditional barcode could be numbered as new technology comes to the ...

Fast forward 12 months, and we have seen a raft of changes across the Asda flight deck – the departure of both Issa brothers, a pretty disastrous cameo from Lord Stuart Rose, and the parachuting in of ...