Announced today, Dell is completely rebranding its suite ... Well, considering how intense Apple's marketing is, I'm not sure consumers will get that, especially because the cited examples aren ...

Going with "Pro" and "Pro Max" terms also evokes Apple's hardware more ... Nobody, except for marketing leads, seemed genuinely excited about Dell's bold new journey. (I'm keeping the Dell workers ...

According to Bloomberg, briefing attendees immediately called out that Dell's naming system was identical to Apple's. Apple has used the words Pro and Pro Max to separate higher-priced and more ...

Shipments of PCs from Apple and Dell grew in the U.S. during the second quarter of the year, even as overall shipments in the country declined due to component shortages, according to research ...

This new naming strikes a resemblance to Apple's Pro and Pro Max tiers. Dell founder Michael Dell Dell has junked its decades-old branding across laptop lineup. The PC giant Dell is simplifying ...