Business Today1 年
Amul's big pivot: How the dairy major is looking to make a big play in the foods space
What’s cool is that it is an initiative run by Amul, one of India’s most well-known brands. The Amul advertisement is at the Nasdaq MarketSite. It will run for four weeks and is expected to ...
Business Insider India8 年
Inspired by India’s Freedom Struggle: Amul - The Brand, The Revolution, and The Campaign
Kurien would never leave Anand and make it the milk capital of India. In 1955 Amul (then short for Anand Milk Union Ltd) was born. Verghese Kurien was in almost every way the architect of Amul.