Amazon is targeting paid influencer reviews for scrutiny to combat biased content. A recent FTC ruling likely prompted Amazon to investigate influencer involvement in reviews. Amazon has scaled up ...

This as-told-to essay is based on a conversation with Gracey Ryback, who quit her sales job to do influencer marketing for Amazon, including for Prime Day, the company's biggest annual sales event ...

This as-told-to essay is based on a conversation with Elena Duque, a 41-year-old with a side hustle as an Amazon influencer who ... more inclined to purchase an item that has a clear purpose ...

Eleven questions followed, including one that asked: “Can you describe the work you’ve done for this seller as an influencer (eg posted videos on YouTube, TikTok, Instagram etc.)?” ...