A liquor and retail products trader, which plans to commence production of a marula cream liqueur under the trademark Afrula, ...

In facing the elephant in the room, the Western Cape High Court had to decide on the battle of the liqueur trademarks – the ...

The Southern Liqueur Company (applicant) turned to the Western Cape High Court to protect its Amarula trademark against that ...

the elephant-themed device appears directly below the Amarula trademark, while on Noble Spirits’s label, there appears to be what Southern Liqueur sees as a side profile of an elephant head or ...

In facing the elephant in the room, the Western Cape High Court had to decide on the battle of the liqueur trademarks - the well-known South African Amarula vs. Afrula, which was said to be a ...