In facing the elephant in the room, the Western Cape High Court had to decide on the battle of the liqueur trademarks – the ...

A liquor and retail products trader, which plans to commence production of a marula cream liqueur under the trademark Afrula, ...

The Southern Liqueur Company (applicant) turned to the Western Cape High Court to protect its Amarula trademark against that ...

In facing the elephant in the room, the Western Cape High Court had to decide on the battle of the liqueur trademarks - the well-known South African Amarula vs. Afrula, which was said to be a ...

the elephant-themed device appears directly below the Amarula trademark, while on Noble Spirits’s label, there appears to be what Southern Liqueur sees as a side profile of an elephant head or ...