This case study describes how Almarai, the world's largest vertically integrated dairy company and the pride of Saudi Arabia, changed a negative online conversation to a positive one by using a ...

Almarai was founded in 1977 in Saudi Arabia – a time when there was little infrastructure for the production and sale of milk in the Kingdom. Through setting up several facilities in regions ...

Almarai, the largest dairy producer in Saudi Arabia, will launch seafood and red meat facilities to help achieve the Vision 2030 goal of becoming food self-reliant. The company is building ...