Aldi has launched its Christmas advert for 2024 with the ... Jemma Townsend, Marketing Director at Aldi UK, said: “Would it ...

This paper tells the story of how, with the help of a humble carrot and his family, Aldi developed a creative communications strategy that made them the fastest growing supermarket chain in the UK at ...

This is a story of long-term investment in one strategic idea that has been consistently commercially successful and helped to change perceptions and enhance the fortunes of one UK retailer. We are ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

with hotly anticipated adverts - verging on short films - from the likes of Aldi, John Lewis, Coca-Cola, McDonald’s and Disney. Iconic characters like Kevin the Carrot, seasonal soundtracks and ...

with hotly anticipated adverts - verging on short films - from the likes of Aldi, John Lewis, Coca-Cola, McDonald’s and Disney. Iconic characters like Kevin the Carrot, seasonal soundtracks and ...

It comes as Aldi is launching a search for the nation’s biggest Kevin the Carrot fan this Christmas ... or email [email protected]. The competition will run from Friday 13 ...

The retailer also saw success with its ninth consecutive Kevin the Carrot Christmas campaign, with the advert topping System1’s brand-building rankings– a fact the retailer highlighted upon the ...

Taking viewers on a journey through the decades, Age UK’s new film follows ... that the likes of Lidl, Aldi and others will be dropping their own Christmas adverts in the not-so-distant future ...

In 2021, Aldi found itself in a public feud with UK brand Marks & Spencer ... Since 2016, Aldi's Christmas adverts featuring a talking carrot – Kevin – have become a holiday tradition, just ...