When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like your own business doesn't belong alongside ...

Postells, painted signs, street-car placards, booklets, calendars, almanacs, handbills, magazine and newspaper advertising have now become forms of advertising so well established that we look ...

In a political context when a candidate compares his or her record with that of his or her opponent while stressing its weaknesses, it is known as negative advertising. Similar references to ...

Is advertising clutter a blessing or a curse to the advertising industry? Advertising clutter is the density of advertisements in a media vehicle.Whether or not increase in clutter level will reduce ...

According to an article by MediaWeek, through the month of October automotive advertising in magazines remained flat at $1.8 billion and it's not expected to grow beyond that in 2006. Many herald ...