Updated on January 11 with further information on Google’s new mobile privacy challenge in the U.S. courts, and parallels to ...

It is now imperative that you have a road map and framework for marketing technology investments. Moreover, to ensure those investments truly help your organization thrive, you need to consider ...

"That one is interesting, at least to me, because that case relates to the use of data from the advertising ecosystem, from the digital media adtech ecosystem, for things that are not related to ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

The transaction highlights LoopMe’s commitment to advancing brand advertising within the gaming and mobile app ecosystems. Following the acquisition, LoopMe’s demand partners and Chartboost ...