The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

Godes, David, Elie Ofek, and Miklos Sarvary. "Content vs. Advertising: The Impact of Competition on Media Firm Strategy." Marketing Science 28, no. 1 (January–February 2009): 20–35.

This might be because brands love poking fun at their competitors in their ads – which, when done well, can be a whole lot of fun. But we've seen a rise in recent months in brands trying to be ...

Lasko Products, LLC (“Lasko”) and the Hesung Innovation Corp./DREO Limited (“DREO”) are competitors, both specializing in the fan and heater ...