As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...

While curated PMPs and DSP direct deals are trending upward, the ad ops exec said, working with resellers is a bad long-term ...

"This Adalytics report is shocking, but not surprising. Kargo has a different model to other SSPs. From day one, Kargo has ...

The curation debate is missing a critical piece: standardized reporting. Without it, curation risks leaving publishers in the ...