UP is redefining the spicy food experience with the launch of its ‘7UP SpiceIt Playlist’ in collaboration with Spotify. This ...

UP is redefining the spicy food experience with the launch of its ‘7UP SpiceIt Playlist’ in collaboration with Spotify.

Building on the success of its 'Eat Spicy Food – Drink 7UP® – Repeat' campaign, 7UP® is now amplifying the experience by unlocking the science of sound to intensify flavour, making every ...

On the surface, it might seem like Sprite and 7UP are identical -- but a closer look proves that the two couldn't be more ...

7UP has been associating with food over the past two years on an ad-hoc campaign level only. The biggest challenge for 7UP is to arrest the decline in relevance amongst the core target audience and ...

7up is a global icon. But in the $2.3bn (as of 2024) Indian carbonated soft drinks (CSD) market, the brand faced competition from the biggest... We’re long-term subscribers to WARC and it’s a tool we ...

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The soft drink major has drawn up an intensive consumer activation 360-degree campaign to market Nimbooz, its lemon-based drink from 7Up. A TV campaign for Nimbooz is set to break on February 27.