“The customer doesn’t want to buy a product from you, they want an engaging experience with the brand,” said Nandini ... Retailers have to replace the outmoded 4Ps model of marketing based ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...