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With its half-truck/half-car dynamic duality ... open plains that looked a lot like the American Southwest in the 1957 Ford Ranchero sales brochure, the Spanish word for “rancher” seems ...

but the trigger factor is the earlier introduction of the full-size 1957 Ford Ranchero, the usher of a new body style. Unlike a traditional pickup truck, the coupe utility vehicle wasn't a body-on ...